Created in the ‘Conceptual Font Design’ minor of my BA.

This is a conceptual type based on barcodes and tagging. Every combination of three ‘leafs’ create a letter, which a computer can read out again after you’ve taken a picture of it. It starts from the inside and works its way out, clockwise. Depending on the length of a word or sentence, a flower grows small or big, ready to printed and placed into urban nature.